Tune Up Fitness Worldwide, Inc. Privacy Policy

Last Updated:  January 2026

1. Introduction

Tune Up Fitness Worldwide, Inc. (“Company,” “we,” “us,” or “our”) respects your privacy and is committed to protecting it in accordance with applicable privacy and data protection laws.

This Privacy Policy describes how we collect, use, disclose, and safeguard personal information when you visit or interact with our websites, digital platforms, products, services, online education programs, marketing communications, and related offerings (collectively, the “Services”).

By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy.

2. Scope & Jurisdictional Coverage

This Privacy Policy is intended to comply with applicable privacy laws, including but not limited to:

  • The California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA)

  • Applicable U.S. state privacy laws (including Virginia, Colorado, Connecticut, and Utah)

  • The EU General Data Protection Regulation (GDPR) and UK GDPR

Where local law provides additional rights or requirements, those rights apply automatically.

3. Information We Collect

A. Personal Information You Provide

We may collect personal information that you voluntarily provide, including:

  • Name

  • Email address

  • Phone number (where provided)

  • Billing and shipping address

  • Account login credentials

  • Purchase history

  • Course enrollment and progress

  • Communications with customer support

Optional Information:
You may choose to share general descriptions of pain, discomfort, or goals for educational personalization. This information is voluntary, non-diagnostic, and not used for medical assessment, diagnosis, or treatment.

We do not collect medical diagnoses, injury data, or clinical health records.

Chat & Messaging Interactions:
If you choose to communicate with us through live chat features, automated chat tools, or messaging assistants, we may collect the information you voluntarily provide during those interactions, as well as related engagement data such as pages visited or links selected. This information is used to provide support, respond to inquiries, personalize content, understand user interests, and for quality and training purposes.

B. Automatically Collected Information

When you access our Services, we may automatically collect certain information, including:

  • IP address

  • Browser type and device information

  • Pages viewed and interactions

  • Referring URLs

  • Date and time of access

We use cookies, pixels, and similar technologies, including Meta (Facebook/Instagram) advertising pixels and HubSpot tracking tools, to collect information about how users interact with our Services. This may include pages visited, content viewed, links clicked, and general engagement data.

This information helps us understand user interests, improve our Services, measure marketing effectiveness, and deliver relevant communications and advertisements.

We do not record or monitor telephone calls.

C. Payment Information

All payment transactions are processed securely through Authorize.net or other authorized payment processors. We do not store full payment card numbers on our servers.

4. How We Use Your Information

We use personal information for the following purposes:

  • To provide, operate, and maintain the Services

  • To process transactions and fulfill orders

  • To deliver digital education, courses, certifications, and related content

  • To communicate with you about purchases, updates, support, and administrative matters

  • To personalize content and educational experiences

  • To understand user interests and engagement

  • To send marketing and educational communications by email, where permitted by law

  • To send text messages only where you have expressly opted in, as required by law

  • To create and deliver interest-based advertisements and retargeting campaigns on third-party platforms (such as Meta), based on interactions with our Services

  • To measure the effectiveness of marketing and advertising campaigns

  • To comply with legal obligations and enforce our agreements

We do not use personal information to provide medical advice or healthcare services.

5. AI-Driven Content Recommendations

We may offer AI-powered content search or recommendation features within our video library and digital education platforms.

These features may operate using:

  • Real-time, user-initiated search inputs; and/or

  • Information a user voluntarily provides by completing a form or questionnaire for the purpose of receiving educational content recommendations.

Any such information is used only in the context in which it is provided and solely to return relevant educational video or content suggestions.

If chatbot or automated assistance features direct users to specific content or pages, we may use that interaction data to improve our Services and, where permitted by law, to provide relevant follow-up communications.

These features do not involve automated decision-making that produces legal or similarly significant effects. Users are not subject to profiling as defined under applicable privacy laws.

We do not use AI features to infer medical conditions, diagnoses, or health status.

6. Cookies & Tracking Technologies

We use cookies, pixels, and similar technologies to:

  • Maintain site functionality

  • Analyze traffic and usage patterns

  • Support analytics, marketing, and advertising efforts

Third-party partners, such as Meta and analytics providers, may use cookies or similar technologies to collect information about your interactions with our Services and other websites over time. This information may be used to provide advertisements that are more relevant to your interests.

You may manage cookie preferences through your browser settings or available consent tools. Disabling cookies may limit certain features of the Services.

7. Sharing & Disclosure of Information

We do not sell personal information.

We may share limited personal information with:

  • Service providers acting on our behalf (such as hosting, analytics, CRM, payment processing, email delivery, and advertising partners)

  • Advertising and analytics partners for the purpose of delivering interest-based advertisements and measuring campaign effectiveness, as permitted by applicable law

  • Legal authorities when required to comply with law or legal process

  • Business successors in connection with a merger, acquisition, or sale of assets

All service providers are contractually required to protect personal information and use it only for authorized purposes.

8. Your Privacy Rights

A. California Residents (CCPA / CPRA)

California residents have the right to:

  • Know what personal information is collected

  • Access personal information

  • Correct inaccurate personal information

  • Delete personal information

  • Limit the use of sensitive personal information

  • Opt out of the sale or sharing of personal information (note: we do not sell personal data)

B. EU / UK Residents (GDPR)

EU and UK residents have the right to:

  • Access personal data

  • Rectify inaccurate data

  • Request erasure (“right to be forgotten”)

  • Restrict or object to processing

  • Data portability

  • Lodge a complaint with a supervisory authority

Our lawful bases for processing include consent, performance of a contract, and legitimate interests.

Marketing Opt-Out

You may opt out of marketing emails at any time by using the unsubscribe link included in our communications. Text message communications are sent only with express consent and may be stopped by following the instructions provided in the message.

9. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements.

10. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information. While no system can guarantee absolute security, we continuously review and update our security practices to reduce risk.

11. Children’s Privacy

Our Services are intended for adults. We do not knowingly collect personal information from children under the age of 13. If we become aware that such information has been collected, we will delete it promptly.

12. International Data Transfers

If you access the Services from outside the United States, your information may be transferred to and processed in the United States or other jurisdictions with different data protection laws. Where required, we implement appropriate safeguards.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Material changes will be posted on this page with an updated “Last Updated” date.

14. Contact Information

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact:

Tune Up Fitness Worldwide, Inc.
Email: [email protected]
Mailing Address: 12400 Ventura Blvd., #305, Studio City, CA  91604  USA